Services

Built for marketing organizations in motion.

Hopscotch operates across four practice areas, engaged individually or as a continuous partnership. Every engagement begins with how your team works today, and ends with a media function that can carry the strategy you set.

Media Strategy

Most SMBs don't have a media strategy. They have a media schedule. A schedule says when ads run and where the budget goes. A strategy says why this audience, why these channels, and why now. We build the case using competitive intelligence, real consumer understanding, channel logic over channel habit, and allocation tied to the actual objective, so the spend stops funding someone else's advantage and starts compounding yours.

Deliverables

Competitive spend & message intelligence
Audience portraits beyond demographics
Channel mix logic & trade-offs
Budget allocation by objective

Tactical Media Guidance

Embedded partnership during execution, whether that's alongside your in-house team, plugged into your agency roster, or working directly with you in a freelance capacity. A senior set of eyes on planning, negotiation, and in-flight optimization that keeps the strategy honest in market.

Deliverables

Agency oversight & QA
Plan reviews & negotiation
In-flight optimization
Post-campaign reads & learnings

Team Design & Organization

We map your marketing function against the work it actually needs to do, then redesign roles, pods, and reporting lines so accountability is clear and capability is right-sized to the strategy.

Deliverables

Org assessment & redesign
Role charters & RACIs
Capability gap analysis
Hiring & onboarding playbooks

Workflow & Process Optimization

From brief to invoice, we tighten the operating cadence of marketing, removing drag in approvals, planning, asset handoffs, and measurement so the strategy survives contact with the calendar.

Deliverables

End-to-end workflow audit
Briefing & approval frameworks
Tooling & ops stack review
SLAs across internal/agency teams

Which one sounds like you?

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